At some point during the presidency of Josep Maria Bartomeu, Barcelona signed a brand new settlement with Nike. Barcelona’s contemporary package cope with Nike is said to be worth €105m per year.
If possible additions are made, the annual cost will be 155 million euros per year.
Now test the monetary figures behind Barcelona’s package deal with Nike:
|Duration||10 years (2018-2028)|
|Yearly payments||€105 million + addons|
|Total payment over 10 years||€1.05 billion + addons|
|Any performance-related clauses?||€5 million a year will be added to the yearly deal if Barcelona wins the champions league.|
American sportswear giant “Nike” has been the club’s equipment manufacturer since 1998. Both sides always look forward to compromises. After 2017, both parties are eager to extend the contract.
A $55 billion deal was signed between Nike and Barcelona.
However, this deal will not be signed until July 2018, when Nike’s current contract expires.
Earlier than real Madrid announced their partnership with Adidas, the Barca-Nike package turned into the maximum hit kit in soccer history.
Barcelona shirt sponsorship deal
In 2016, Barcelona brought in Rakuten (a Japanese electronics and online retailer) as the club’s official sponsor and official innovation and entertainment partner.
Barcelona’s sponsorship deal with Rakuten amounts to 60 million euros per year.
See the financial figures behind the deal:
|Duration||5 years (2017-18 season to 2022-23)|
|Yearly payments||€60 million a year|
|Total payment over 5 years||€300 million|
|Any performance-related clauses?||€5 million a year will be wiped off the yearly deal if Barcelona fails to qualify for the Champions League.|
The deal became signed in 2017, ending Qatar airways’ blouse sponsorship deal. As a result, fans will see the Rakuten brand at the front of the club’s fit day kit.
The total value of the contract is 300 million euros over 5 years. The original contract was for 3 years but was extended for 2020 and 2021.
Due to Covid-19, Rakuten cut the deal in half because Barcelona insisted on a reduced price of €30 million for the 2021-2022 season.
Furthermore, Rakuten is unhappy with Barcelona’s management and is eager to terminate the contract. According to a report, Rakuten is ready to end its partnership with Barcelona after the regular season.
Barcelona Sleeve Contract Deal
The Turkish team “Beko” signed a contract with Barcelona for 57 million euros in 2018.
With this agreement, Beko finally became the club’s training and equipment partner. Beko also became a fan of the club’s front training uniform.
Like Rakuten, Beko is not interested in managing the company. However, following their approval, the company signed a one-year contract with Barcelona at a reduced price of €10 million to cover the 2021-22 season.
With this deal, they kept the support on the front of the training shirt but lost on the sleeves of Barça’s match day shirt.
The agreement between Barcelona and Nike is one hundred million euros in twelve months. The agreement started in 2018 but has not yet been signed.
On the other hand, Barcelona will lose their two sponsors, Rakuten and Bek, due to mismanagement and the departure of Leo Messi.
However, both companies have signed for a further year after receiving confirmation from club president Joan Laporta.
But the extension turned into signed via cutting the rate in 1/2. wherein Rakuten paid 30 million euros and Beko most effectively 10 million euros.