Brighton & Hove Albion’s package deal with American sportswear brand Nike is worth £2.5m a year. Nike and Brighton & Hove Albion have been together for a long time. In June, both parties agreed to extend the contract.
Here are the Nike Brighton & Hove Albion kits:
|Duration||3 years (2019-2022)|
|Yearly payments||£2.5 million|
|Total payment over 3 years||£7.5 million|
|Any performance-related clauses?||£1 million a year will be added to the yearly deal if Brighton & Hove Albion qualifies for the Champions League.|
The deal is worth £7.5m and covers all Brighton & Hove Albion products.
However, Beaverton has been the club’s product owner since 2014.
Brighton & Hove Albion Shirt Sponsorship Deal:
Brighton & Hove Albion have signed an £8m 12-month bailout against US Financial Services.
Let’s look at the contract:
|Duration||12 years (2019-20 season to 2030-31)|
|Yearly payments||£8 million a year|
|Total payment over 12 years||£96 million|
|Any performance-related clauses?||£2 million a year will be awarded into the yearly deal if Brighton & Hove secures the top 4 league position.|
Brighton & Hove first agreed to name rights to the club’s stadium with American specific in 2010. It turned into later extended with a £1.5m in keeping with the season shirt sponsorship deal.
In addition, in August 2019, the two parties continued to extend the partnership for an additional 12 years, with an additional investment of £100 million.