Celtic could be second in the league behind second-placed Rangers in the 2020-21 season. But the club has signed the most valuable contract to support uniforms and equipment. The company signed a 4-year contract with a German equipment manufacturer (Adidas). The deal will add £5m per season to the club’s financial support. Celtic’s contract with Adidas runs until 2024.
| Kit Deal | Summary |
|---|---|
| Supplier | Adidas |
| Payout Per Season | £5 million guaranteed |
| Contract Worth | £30 million |
| Term | 2024 (5 Years) |
| Performance Clause | £2 million for winning the league and Scottish cup and more bonus money for reaching UEFA competitions. |
In July 2020, Celtic switched from New Balance kit to Adidas. When the Scottish firm signed the contract, it was reported that the company would earn £30m per season over the next five years. From 2020 to 2021, the club will receive £5m per season and if they manage to qualify for UEFA competitions, win the Scottish Championship or the Scottish Cup, the club will receive a further £2m.
| Shirts Sponsor | Summary |
| Main Sponsor | Dafabet |
| Per Season Payout | £2 million (reported) |
| Contract Worth | £10 million |
| Term | 2023 (5 years) |
Celtic extended his recent deal with sponsor Dafabet of the shirt for five years. This is a 2nd-year great promotion with Dafabet.
