Liverpool shirt deal with Nike until 2026 Value at £450m over six years

Liverpool shirt deal with Nike
Liverpool shirt deal with Nike

After two excellent seasons under Jurgen Klopp, the Reds are back on top. In 2020, Liverpool’s kit with Nike will challenge Chelsea’s contract with Nike. This became Nike’s biggest sponsorship deal with the club.

The first patent deal was worth £65 million a year. But after winning the Champions League and Premier League, that deal is now worth £75m, along with Man United’s Adidas deal.

Kit SupplierNike
DURATION6 years (2020-2026)
Yearly payments£75 million
Total payment over 6 years£450 million
Any performance-related clauses?£5 million a year will be added to the yearly deal if Liverpool wins the Premier League.

In January 2020, Liverpool announced their deal with the American sports brand Nike. The contract is worth around £450m over six years. Moreover, Nike promises to expand the market as sales increase.

However, this amount means that 20% of Liverpool’s total turnover will be paid to the club, making it the highest-paid partnership in English football. The deal expires after 2025-26. Season if his extension isn’t signed.

Liver Pool Shirt Sponsorship Deal

The first contract was 30 million. Weight, however, in 2018 Liverpool and Standard renewed their contract. Both believe last year’s profits will increase from ISK.

DURATION4 years (2019-20 season to 2022-23)
Yearly payments£40 million a year
Total payment over 4 years£160 million
Any performance-related clauses?£3 million a year will be wiped off the yearly deal if Liverpool fails to qualify for the Champions League.

Currently, his deal is worth around 40 million. Pounds sterling per annum. A total of 160 million over four years. Standard Chartered is the main shirt sponsor and sponsor of the club. Liverpool and Standard Chartered have been together since 2010. The London-based British multinational banking giant has been around for more than a decade. However, the contract will expire in 2023.

Liver Pool Sleeve Deal

Liverpool has signed a sponsorship deal with Expedia for 2021. The previous deal with Western Union was £5 million per year. The new contract will earn Liverpool £8 million a year. The American online travel retailer will be the Reds’ match day kit sponsor in October 2020. The deal will continue until the end of the 2022-23 season.


Liverpool has made a large cope with Nike for the English soccer membership. The cost of the first settlement is £ sixty-five million in step within 12 months.

But success in the Champions League means the deal is now worth £75m. £, the equivalent of Manchester United and Adidas.

On the other hand, Kaos’ sponsorship deal with Standard Chartered is worth around £40m per year. The total cost is £160 million over four years.