The German employer and Adidas, who’ve produced Los Blancos for decades, signed a 12-month agreement worth 152 million euros.
Adidas has extended its merchandise deal with Real Madrid after Barcelona struck a new €1bn-a-year kit deal with Nike.
Real Madrid’s Adidas kit is backed by the following money:
|DURATION||10 years (2019-2028)|
|Yearly payments||€152 million|
|Total payment over 10 years||€1.52 billion|
|Any performance-related clauses?||£5 million a year will be added to the yearly deal if Real Madrid wins the champions league.|
Los Blancos have prolonged its partnership with Adidas till 2028 as a part of a brand-new package deal.
The relationship between these two species is very old. The German football giant and the Spanish club have been working together since 1998. However, their last contract renewal in 2018 was a bit of a mess, to say the least.
Adidas paid 1. fifty-two billion euros for real Madrid over 10 years, making the membership a legendary discernment in football history.
Real Madrid shirt sponsorship deal
Madrid’s blouse sponsorship address Emirates is the most pricey sponsorship deal in the global, costing Madrid 70 million euros in line with 12 months.
Let’s take a look at the financial numbers behind the deal:
|Duration||5 years (2017-18 season to 2022-23)|
|Yearly payments||€70 million a year|
|Total payment over 5 years||€350 million|
|Any performance-related clauses?||€5 million a year will be wiped off the yearly deal if Real Madrid fails to qualify for the Champions League.|
The previous jersey sponsorship deal with the Emirates changed into worth 30 million euros consistent with yr. however, this was modified in 2017 and both parties signed a brand new contract worth €350 million over 5 years.
Emirates paid 70 million euros for Madrid’s training package, making it the maximum expensive package inside the international.
However, the current contract expires in 2022 and Emirates does not want to renew it. Real Madrid has been in talks with a number of names for their next shirt sponsor.
In addition, Los Blancos’ income has increased by 55% in the last five years. Their income includes soccer jerseys, the most valuable of which is 70 million euros per year.
Real Madrid is the richest soccer club in step with Forbes. the main purpose for it comes from the sales of products and offerings of shirts. real Madrid currently has the best-paying package and shirt endorsement deal in soccer records.
The value of the contract between Los Blancos and Adidas is 1.52 billion euros over the next 10 years. His sponsorship deal is worth €350 million for the period 2017-2018-2022-23.
With such success, Real Madrid maintains first place both in terms of equipment and contracts.