In 2021, despite the coronavirus pandemic, the sport received the largest sports grant in history. Cryptocurrency companies spend the most money on promotions and endorsements. At the same time, brands like Adidas, Puma, Nike maintain their position.
Television rights contracts in the league increased by 15%. According to the league, the new contract with Dawn means an additional €1 billion for the league.
Similarly, some brands have seen a decline, with brands such as Reebok and New Balance cutting sponsorship and endorsement deals over the past 12 months.
So, without further ado, let’s take a look at the best game launches of 2021.
- Manchester United and TeamViewer
- MLS and Procter & Gamble (P&G)
- Phoenix Mercury and Bally’s Corporation
- Drone Racing League and Algorand
- AEG, Formula 1 & The UFC deal with Crypto.com
- WWE deal with NBCUniversal’s Peacock
- NFL domestic media rights deals
- Adidas sells Reebok to ABG
- Saudi-led takeover Newcastle United
- Premier League renews US TV deal with NBC
1. TeamViewer and Manchester United – US$325 million:
In March 2021, Premier League giants Manchester United announced tech company ‘TeamViewer’ as their official shirt in a five-year deal. The contract with TeamViewer amounts to 325 million US dollars.
The contract is valid until the 2025/26 season. Compared to the contract with Chevrolet, this is very low because Chevrolet paid 559 million dollars. However, it remains the largest jersey in league history.
2. MLS and Procter and Gamble -US$100m:
In April 2021, MLS signed a multi-yr sponsorship deal with patron proper Giants P&G. The contract become signed for the 2021 season.
The organization will pay the league $100 million over 5 years to promote its manufacturers such as old Spice, Charmin and certain, Gillette and others. but, the authorities have not disclosed the real amount.
P&G sponsors the Leagues Cup, an annual competition between MLS and Liga MX clubs, as well as the Campeones Cup, where the Spanish team won the MLS Cup.
3. Phoenix Mercury and Bally’s Corporation -US$66m:
The deal wasn’t about the money, it made sense because of its timing. In June 2021, Phoenix Mercury announced that it was the exclusive gaming partner of Bally’s Corporation.
The contract covers 15 years and is the largest team contract in the history of women’s sports. According to the contract, they will pay 66 million dollars.
4. Drone Racing League & Algorand –US$100m:
In September 2021, the New York startup signed a $100 million deal with cryptocurrency firm Algorand for five years.
As part of the deal, the league will issue tournament tickets, non-fungible tokens (NFTs) and other entertainment collected through Algorand.
Additionally, Algorand holds the naming rights to the Drone Racing League championship.
5. AEG, Formula 1 & The UFC deal with Crypto.com:
In November 2021, Staples Center, home of the Lakers, Sparks and Kings, changed its name after owner AEG signed Crypto.com. The value of the contract is USD 700 million over a 20-year partnership. The site’s new name is now Crypto.com
now not most effective has Cyrpto.com signed a cope with AEG, however it’s going to also participate in method 1 and UFC in the ultimate month of 2021.
In November 2021, Staples Center, home of the Lakers, Sparks and Kings, changed its name after owner AEG signed Crypto.com. The value of the contract is USD 700 million over a 20-year partnership. The new name of the website is now Crypto.com
Not only has Cyrpto.com signed with AEG, but it will also join Formula 1 and the UFC in the last month of 2021.
6. WWE deal with NBC Universal’s Peacock -US$1billion:
In January 2021, Global Entertainment signed a $1 billion deal with NBCUniversal’s Peacock.
To everyone’s surprise, WWE has decided to shut down the OTT platform service and the ability to stream matches on the Peacock.
It is a five-year contract that expires in 2026.
7. NFL domestic media rights deals -US$110 billion:
In March 2021, the National Football League NFL secured long-term broadcast rights with media partners CBS, ESPN/ABC, Fox, NBC and Amazon.
Media partners signed a new contract. The deal will include television and digital platforms as well as additional rights and will run for 11 seasons from 2023 to 2033.
According to reports, the total value of the deal is $110 billion.
8. Adidas sells Reebok to ABG -US$2.5bn:
In 2006, German sports brand Adidas bought Reebok for $3.1 billion. However, the brand has lost traction in recent years and fallen behind the competition.
The new product became a sport, so to see the success, Adidas sold Reebok to Authentic Brands Group (ABG) for $2.5 billion.
additionally, considering Adidas received Reebok in 2006, Adidas has sold $469.5 million really worth of belongings under the unique deal.
9. Saudi-led takeover Newcastle United -US$408M:
The deal finally went through in October 2021 after being canceled several times. Saudi Arabia’s takeover of English Premier League club Newcastle United in October 2021 has been approved by the Premier League.
The deal is worth $408 million, marking the end of Mike Ashley’s tenure as owner.
10. Premier League TV Rights deal with NBC -US$2.7bn:
The Premier League is the most popular and financially stable league in football. And then he proved once again why he got the position as the Premier League signed new television rights with NBC to show Premier League games in America.
The value of the contract is 2.7 billion dollars. The contract expires in 2028. NBC paid twice as much for the broadcast as previously reported.
has signed a deal with NBC to cover all 380 Premier League games in one season and runs through 2028.
- This deal is among the best soccer scholarships of 2021.