Nike is the designer of the Tottenham shirt. The American football uniform became the equipment of the club in 2017, but in 2018 they signed a 15-year contract. The deal between Tottenham and Nike is worth £30m pounds sterling per year.
|DURATION||15 years (2018-2033)|
|Yearly payments||£30 million|
|Total payment over 15 years||£450 million|
|Any performance-related clauses?||£5 million a year will be added to the yearly deal if Tottenham wins the Premier League.|
Tottenham’s recent contract for 15 years with the price of £450 m. In the history of sports, it’s Nike’s longest deal.
Tottenham Shirt Supports the Deal
Tottenham’s sponsorship deal with AIA is the second most valuable deal. They are behind Real Madrid in total revenue. Tottenham’s sponsorship deal with AIA is worth 340 million pounds in eight years.
|Duration||8 years (2019-20 season to 2026-27)|
|Yearly payments||£40 million a year|
|Total payment over 8 years||£320-340 million|
|Any performance-related clauses?||£3 million a year will be wiped off the yearly deal if Tottenham fails to qualify for Champions League.|
AIA is a Hong Kong-based life insurance company that first signed with Spurs in 2013. Since then, AIA has been the main sponsor and partner of the club. At first, the agreement was not worth fighting for, with AIA being given the opportunity to display their logo on the front of Spurs’ kit during their cup matches. However, the contract has been extended from 2017 to 2022, earning the company £30m a year.
In July 2019, the two negotiated an agreement and extended the partnership for eight years at £40 million per year. AIA’s commitment to the Spurs chain has made the insurance company a household name in football.
Deal with Tottenham Shirt
Before 2021, Tottenham has no support. However, in January 2021, Surrey car owner ‘CINCH’ was announced as the club’s shirt sponsor. Both teams signed a 5-year contract worth 5 million pounds per year.
The deal saw the cinch logo appear on the left-hand side of the men’s and women’s sports kits. The two groups also work together on several marketing campaigns.
Nike shirts import contract with Tottenham with 30M for 1 year and 450M for 15 years. AIA is a prime sponsor and key accomplice of the membership. Both have signed eight-12 months contracts really worth £40m a yr.