The contract for the Watford kit with Spanish sportswear brand “Kelme” is worth £10 million over four years. The Spanish sportswear brand “Kelme” officially replaces the German sportswear brand “Adidas” as the official kit supplier for the club.
|Duration||4 years (2020-2024)|
|Yearly payments||£2.5 million|
|Total payment over 4 years||£10 million|
|Any performance-related clauses?||£1.5 million a year will be added to the yearly deal if Watford Qualifies for the champions league.|
The Kelme-Watford deal is worth £2.5m per year. Watford’s first deal with Adidas is worth £750,000 a year. However, Kelme was replaced by an Adidas center-back, which saw Watford’s price rise.
Watford shirt and sleeve support
Watford has signed Crypto for a shirt and sleeve. The value of the contract is 2 million pounds per year. Let’s consider the details of the transaction.
|Duration||4 years (2019-20 season to 2023-24)|
|Yearly payments||£2 million a year|
|Total payment over 4 years||£8 million|
|Any performance-related clauses?||£1 million a year will be wiped off the yearly deal if Watford gets relegated from the Premier League|
The deal will see the Estonian crypto-making betting platform sign a three-year sponsorship deal with Watford in June 2019 for match days and a schooling package. The two then extended their contracts in September. Cover sponsorship was also added in the new deal for an additional £2 million a year.
According to the agreement, the Bitcoin logo will be patched on the left sleeve of Watford’s match day shirt.